Omoto Denim

Founded in 2024 by denim expert Hiroki Kishimoto, Omoto Denim is a name worth paying attention to. With over 20 years of experience in the Japanese denim industry, Kishimoto San has worked behind the scenes on fabric development for numerous brands. His approach is rooted in material, not trends — aiming to create the ultimate “ordinary” denim: timeless, durable, and meant to evolve through everyday wear.

The name “Omoto” comes from the plant Omoto, a perennial evergreen known for staying green throughout the year. Just like the plant, Omoto Denim is designed to be worn in every season, allowing indigo to fade naturally while its character deepens over time.

“More wear, more wonderful.”

Omoto Denim believes the true beauty of denim appears through wear. Each crease and fade becomes part of the wearer’s story, growing more personal and more beautiful with time.