Sugar & Co.

Founded in Osaka in 2020 by Shinya Takahashi, Sugar & Co. brings a fresh energy to Japanese denim and casual wear. While inspired by the style of the 1980s and 1990s, each piece is made in Okayama with the same high standards of traditional production — yet with a more modern silhouette, comfortable fit, and beautiful fading that grows richer over time.

The name “Sugar” carries a simple wish — that each item will become something sweet and familiar to its owner, loved more with every wear. Built to last and designed to age gracefully, Sugar & Co. creates clothing that feels timeless, easy, and full of character — the more you wear it, the better it gets.