Fullcount

Founded by Mikiharu Tsujita in Osaka in 1993, Fullcount is one of Japan’s most respected denim brands, admired around the world for its honesty, consistency, and craftsmanship.

Instead of producing countless types of fabrics, it has focused on its signature Zimbabwe cotton selvedge denim — mainly the 13.7oz and 15.5oz models — woven in Okayama on vintage shuttle looms using the same method and “recipe” for more than 30 years.

This Zimbabwe cotton, known for its long, soft fibers, gives Full Count denim its special comfort and aging. The fabric is strong yet gentle, fading beautifully and becoming more personal with every wear.

Fullcount believes denim should not only look good but also feel good — to age naturally, to be repaired, and to last. It’s this quiet philosophy that has made the brand a true representative of Japanese denim around the world.