Boncoura 66 15oz Selvedge Indigo Denim - Modern Straight Fit

- Another memorable model from Boncoura designer Hisashi Morishima, originally created at the founding of the brand. The design draws inspiration from denim produced in the mid-1970s, particularly between 1973 and 1976, often referred to as the “66 model.”

Known for combining the atmosphere of vintage denim with a more refined silhouette, the 66 model has long been considered one of the most approachable and popular entry points for those beginning to explore vintage denim.

The 66 model shares the same special “Ikemen” denim developed by Boncoura from the yarn stage, with careful attention given to the origin and blending of the cotton, as well as the spinning method. By blending different types of cotton, Boncoura makes full use of the unique characteristics of each fiber.

This approach gives the fabric a strong sense of structure and resilience. The 15oz denim is slowly woven on vintage shuttle looms under low tension, allowing the fabric to retain a natural texture and depth. In Japanese, we describe this handfeel as “koshi,” a word used to express firmness with elasticity — similar to the satisfying bite of well-made udon noodles.

The silhouette is where the 66 model truly stands out. Designed with a refined straight fit and a subtle taper, while keeping comfortable room through the thigh, with a leg opening that feels just right. The clean shape pairs naturally with leather shoes while remaining relaxed enough for casual sneaker styles, making it an easy choice for everyday wear.

Notes:

“The “66 model” is a nickname used by denim enthusiasts to describe jeans produced in the mid-1970s. The name comes from the “©1966” copyright mark printed on the paper flasher attached to the jeans when they were new.